credibility is the new peer pressure

June 13, 2006 | 1 Comment

I read this quote in Fast Company last month. I thought it wa=s pretty telling, so I wrote it down so I could write about it. Since then, I haven’t had anything really profound to add to it, so I will just pass it along as is: 68% of respondants rated “a person like yourself or your peer” as the most credible spokesperson about a company. That number has tripled since 2003.

  • it’s interesting – we devalue leadership in the compnay because “we do the real work while they smoke cigars and tell us what to do” and we devalue subordinates because we call them things like subordinates…