credibility is the new peer pressure

June 13, 2006 | 1 Comment

I read this quote in Fast Company last month. I thought it wa=s pretty telling, so I wrote it down so I could write about it. Since then, I haven’t had anything really profound to add to it, so I will just pass it along as is: 68% of respondants rated “a person like yourself or your peer” as the most credible spokesperson about a company. That number has tripled since 2003.