This book didn’t come recommended to me — I didn’t hear it mentioned in a conversation or on a podcast. I think I just saw it featured in the library or a bookstore, and that’s a rare cause for me to read a book. But it looked interesting enough from the front cover, and all the way through to the back cover it held up. An interesting look at how the trends of big data can help us understand cultural forces in ways we’ve not been able to before. It’s rare that an audiobook keeps me engaged throughout many different drive times, but this one did.